The Intro
How you open the door. Neighbor reference, non-sales frame, curiosity hook, time ask.
The Close
Hard close delivery. Assumptive, confident, expecting the no.
Ring of Negotiation
RTAC loop. Handle objections, twist to hot button, drop an ace with a reason, re-close.
Framing
Non-sales frame at the door. Neighbor reference. No-pitch opener.
Soft Closing (Yes Train)
Building buying temperature before the hard close. "Does that make sense?" three scopes.
Bug Confession
Drawing out the hot button through specific, visual questions before building value.
Building Real Value
Show, don't tell. Entry points, eves, yard — physically demonstrate the service.
Emotion Through Motion
Using body language, energy, and physical movement to communicate conviction.